At Dora Maar, we believe in the power of storytelling and authenticity. For this campaign, we wanted to showcase the essence of our team and the places in New York City where we come alive and flourish.

As the seasons change, we embrace renewal and growth. In the midst of the urban landscape, our team reveals their most cherished spots, where concrete meets soil and inspiration blossoms. These are the places where we find ourselves, where our identities are woven into the fabric of the city. Join us as we share the beauty of these special places and celebrate the stories that define us. Because in these moments, and in Dora Maar, we bloom.

In DoMa We Bloom is a celebration of renewal, personal identity, and the intimate connection between style and self-expression. For this campaign, I worked closely with each of my colleagues, taking the time to understand their unique sense of style and how they feel most themselves in the clothes they wear. I wanted this to translate on camera—where fashion becomes more than just an outfit, but a reflection of the spaces where we come alive.

The styling embraces fluidity, texture, and effortless layering, mirroring the way we move through the city and the changing seasons. Soft, earthy tones ground the looks, while bold prints and structured tailoring add a sense of individuality and quiet confidence. Whether it’s the ease of oversized silhouettes, the romance of vintage-inspired pieces, or the eclectic mix of modern and timeless, each look tells a story—one rooted in the spirit of Dora Maar and the places that allow us to flourish and bloom.