“Keep Musing” is a tribute to our Muses, celebrating perpetual inspiration and the continuous cycle of style. Our Muses, ever in motion, share their vibrant stories and looks, showcasing the endless chapters of creativity. The campaign unfolded across digital, print, and event platforms: A model look book and a special edition newspaper highlighted the latest news and styles form our Muses, together with a major event at the Shopify NYC location in SoHo.

The Keep Musing campaign is a celebration of artful dressing and self-expression, where effortless sophistication meets unexpected combinations. Looking to the Muses for inspiration, I styled each look as an interpretation of their personal style—blending Gauchere’s fluid silhouettes, to vintage Chanel iconic tweed, mixing Prada and Rodarte for an eclectic edge, and embracing Gucci’s playfulness under Alessandro Michele’s creative vision. The ease of oversized tailoring and Japanese brands adds a sense of relaxed confidence, embodying the instinctive, curated wardrobe of the modern muse. Each piece was thoughtfully layered to reflect how fashion isn’t just worn, but lived, interpreted, and endlessly reimagined.