Carolina Herrera 2009 - 2015

Carolina Herrera New York, founded in 1981 by the iconic Carolina Herrera, is a luxury fashion and beauty house celebrated for its timeless elegance, fashion-forward collections, and world-class couture atelier.

Director of Visual Merchandising | 2015

Retail Merchandising Manager | 2012

International Sales Manager | 2009

At Carolina Herrera New York, I led Visual Merchandising, Retail Merchandising, and International Sales, driving brand growth and global presence. As Director of Visual Merchandising, I crafted immersive in-store experiences and styled lookbooks for each collection. As Retail Merchandising Manager, I curated strategic assortment while overseeing showroom organization in NYC and Paris. In International Sales, I expanded global partnerships and revenue. I also spearheaded event planning and execution, ensuring seamless brand presentations. My work focused on elevating brand storytelling, product position, and market expansion in the luxury fashion space.